Encaff Products, Inc., the Atlanta-based producer of Encaff Energy Stix, signs distribution agreement with QPro Canada, Inc.

by Robert Bullington

Atlanta, GA

Canada may be the home of vast natural resources, including abundant coal reserves and plentiful hydroelectric power, but until now it has lacked a reliable source of powdered, flavorful caffeine energy. “It’s been bad,” one resident of Montreal stated, “I was feeling so run-down last week that I feel asleep at the hockey game.” A young woman studying at the University of British Columbia in Vancouver was similarly un-enthused by the current crop of energy product offerings. “Last weekend I was feeling so listless that I decided to stay indoors and go to bed early…and I’m a college student in what’s supposed to be one of the coolest cities in the world! It was shameful. On Monday I felt terrible listening to my friends talk about how much fun they had.”

Help is on the Way!
Thankfully for Canadians such as these, help is on the way in the form of Encaff Energy Stix. Dan Leonardi, President of Encaff Products, Inc. announced today the signing of a “Master Distributor” partnership with Howard Glazer, President of QPro Canada, Inc. The Encaff Energy Stix will be officially introduced to Canadians at the Convenience U Carwacks Show in Toronto on March 3-4.

Leonardi says that the partnership with QPro makes perfect sense. “Encaff has been looking to expand beyond the U.S. with the next generation of energy products – QPro’s Howard Glazer was insightful enough to see the value in the partnering his prominent distribution company with our innovative product.”

QPro began operations in 2004, has established itself as a leading source for premium bottled water products including VOSS and Fiji to retailers and foodservice markets nationwide. As part of its mission to provide “new and exciting products for Canadian consumers”, the Montreal-based QPro is pleased to offer the stimulating line of caffeinated energy products from Encaff to more than 16 markets across Canada. Leonardi cites QPro’s forward-looking business strategy as the catalyst for the partnership: “Clearly QPro has the industry knowledge, expertise and leadership team to effectively introduce our new innovation across the Canadian market.We are excited about the future prospects for both our product & partnership.”

Everybody Wins!
The partnership between Encaff and QPros is a win-win situation. Encaff brings the latest energy concept, a great tasting caffeinated powder that dissolves on the tongue, and QPro brings the power of a national distributor with a top-notch sales force and marketing expertise. But the big winners, of course, are the citizens of Canada who get to find out first-hand what all the Encaff energy buzz is about!

About Encaff Products, Inc.
Encaff Products, Inc. developed a scientific process to mask the bitter aftertaste of caffeine, thus making it “tasteless.” This new technology, Encaff™, now allows food, yogurt, smoothie and pharmaceutical companies to create great tasting energy products using caffeine as the primary energy delivery component. The Encaff process adds caffeine without altering its taste or texture, which leads to exciting new products like Encaff Energy Stix™. The company, formed in 2007, developed Encaff Energy Stix™ as a flavored caffeine stix pack that can be directly consumed, providing a quick, low-calorie burst of energy without the need to mix with water. For more information, visit www.encaffenergy.com.

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