NYC Mercedes Benz Fashion Week 2010 to Receive Extra EnergyEncaff Energy Stix announced as official sponsor of Manhattan show by acclaimed Brazilian designer A.Z. Araujo
by Robert Bullington
New York, NY
As if Brazilian designer A.Z. Araujo’s leather and animal themed bathing suits weren’t exciting enough, Atlanta-based Encaff Products, Inc will be supplying free samples of their flagship product, Encaff Energy Stix, a delicious, energizing product before and during the designer’s Feb. 13th show at Camart Studio in Manhattan. Guests will receive Encaff Energy Stix in their gift bags and on-site during the “Touches of Africa” themed event.
Encaff president Dan Leonardi cites the combination of international flavor and fashion industry sensibility as the prime factors for sponsoring the event. “Not only is Encaff Energy Stix a product with global appeal but we’re always looking for opportunities to give more women the chance to try Encaff.” Leonardi continues: “We think women have been overlooked and underserved by the energy category. Women are looking for a great tasting, less masculine, portable, low calorie energy alternative, thus making Encaff Energy Stix a natural fit. Mr. Araujo’s show should be a great chance for lots of fashion-conscious women to find out more about Encaff and why it’s the right energy product for them.”
As many as 250 guests are expected for the show. Luminaries expected to attend include Miss Universe, representatives from major media networks including NBC and MTV as well as top fashion bloggers and editors from publications such as Elle, Vogue and Harpers Bazaar.
The event starts at 7pm and the show begins at 8pm. Camart Studios is located at 6 West 20th Street, 4th Floor. Those interested in attending should contact a.zshow@hotmail.com or call 212-252-3348.
About A.Z. Araujo
A.Z Araujo grew up in Boqueirao, Brazil. His aunt Maria inspired his passion for fashion after watching her make clothes for prominent people in a small town and later as an actor and wardrobe artist on a Brazilian soap opera. Spreading his wings, he moved to NY in 2002 to discover fashion on a much grander scale. Working for several fashion venue and fashion productions it was time to start A.Z Araujo. A.Z Araujo’s collection combines the sexiness of Brazil with the chic edgy presence of the New York consumer. A.Z focuses huge parts of the collection on swim wear mastering the Brazilian cut and feel, and round out the collection with a few dresses and separates.
For more information visit http://www.azaraujo.org
About Encaff Products, Inc.
Encaff Products, Inc. developed a scientific process to mask the bitter aftertaste of caffeine, thus making it “tasteless.” This new technology, Encaff™, now allows food, yogurt, smoothie and pharmaceutical companies to create great tasting energy products using caffeine as the primary energy delivery component. The Encaff process adds caffeine without altering its taste or texture, which leads to exciting new products like Encaff Energy Stix™. The company, formed in 2007, developed Encaff Energy Stix™ as a flavored caffeine stix pack that can be directly consumed, providing a quick, low-calorie burst of energy without the need to mix with water.
For more information, visit www.encaffenergy.com.
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